Concept THREE

The Hyundai Concept THREE redefines urban mobility by combining practicality with a bold, forward-looking design. Unveiled at IAA Mobility 2025, it’s the first compact vehicle in the IONIQ family, designed to bring the signature IONIQ experience to a wider audience. The car features a distinctive “Aero Hatch” silhouette that maximizes interior space while maintaining a sporty, dynamic profile.

Its exterior is a seamless sculpture in motion, with large, smooth surfaces and soulful details that create a sense of energy and emotional connection. This vision of urban mobility extends to the interior, where gentle curves and soft trims create a welcoming and restorative “furnished space” for both drivers and passengers. The vehicle also integrates into a customer’s life through the innovative Bring Your Own Lifestyle (BYOL) widgets, which are modular gadgets inspired by early tech and designed to personalize the driving experience.