Newton

Designing a better beginning. 🌿

What does it take to transform a single-product brand into a complete baby care ecosystem?

Over more than a decade, V2 partnered with Newton to shape its evolution from a mattress brand into a recognised multi-product baby care company. From portfolio strategy and industrial design to engineering, manufacturing and brand experience, the collaboration supported the development of 20+ products.

Across cribs, bassinets, travel systems, bouncers and accessories, the work brought together thoughtful engineering, furniture-inspired aesthetics and parent-centred design, building a coherent product language around the needs of growing families.

A long-term partnership where design strategy meets real-world impact.